It is often said that the first impression is the best impression. So, efforts must be taken to ensure that a positive long lasting impression is made the first time. Appearance and the way one carries onself are the two things that are first noticed on entering a room. So, corporate dressing etiquette is to be given great importance.

The way we dress reflects our inner self. Dress can make a person look confident and in control of the situation.

Dress should be befitting the occasion. Identify the dress code followed in the business entity before appearing for the interview. Company website can give a general picture of the dress code followed. For example, while browsing through the careers in Accenture, India, one gets a view of the people and the way they have dressed helps in preparing oneself for the interview. Geographical and cultural environment influence the dress code to an extent. For instance, many Indian companies opt for casual attire because of the warm climate in the country. Formals like blazers are generally worn on important customer meetings, if necessary. The cultural environment is another significant determining factor. For example, wearing of a black tie is inappropriate in the presence of Japanese clients as black ties are worn during mourning. So selection of the dress must be made with great care.

Dress attire can be casuals or formals. Men should be properly shaved and dressed to the occasion. While choosing formal attire, the suit, shirt, tie and the shoes must be in perfect co-ordination and well fitted, the tie knot should be in accordance to the situation, hair should be well groomed, aftershave must be applied, and it should not be too strong. Similarly, casual shirts and trousers must not be too flashy or too tight, never wear shorts to work. In case of women, skirt suit is ideal, but trousers too can be opted with formal closed shoes and suitable jewellery and perfume. Casuals should not be too flashy, never wear tight, revealing or short attire to work.

Proper attire which reflects a strong personality can induce the customer to accept the ideas put forward. A good attire can imbibe confidence from team members who will be willing to look upon you a s a leader.

Companies invest a great deal of time, effort and money on creating and maintaining brand image. The importance of proper attire has been accepted by many. Companies like Tata Consultancy Services provide a dress allowance to employees who are working with the customer onsite to create a better image on its manpower. The recognition of the power of a well dressed individual is reflected by this example. Customers are more willing to accept the ideas put forth by a well dressed person as the better the image projected, the better the confidence they have in you.

The personality, the confidence can be made conspicuous by dressing in accordance to the situation. An enterprise with well dressed manpower can speak of better confidence, thus adding to its brand value.