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Though popular online job boards like CareerBuilder.com, Monster.com etc are still used by a majority of employers, many are also using social networking sites like LinkedIn, Orkut, MySpace and Facebook to recruit qualified candidates in quick time. Whether you are looking for a candidate to fill up a managerial post or want to get a trainee for an entry-level position, these social networking sites can help. Thanks to the speedily expanding world of online social networking, you can find a lot of suitable candidates at these platforms and communicate with them in real time to seal the deal. If you are still not sure about why you should use social networking sites for recruiting, here are some cues:

Advantages of recruiting via social networking sites

The sheer size of the social-networking crowd makes it the ideal platform to find your ideal candidate. A few statistics from Facebook can make it clear how you can reach millions of potential job seekers within a few minutes using the social networking sites. Facebook Press Room claims to have over 500 million active users. On any given day, 50% of the site’s active users log on to Facebook, and an average user has 130 friends. With million of profiles listed on the site, you will be really spoilt for choice when it comes to recruiting for the next vacant position. Even when a candidate that you have approached is not interested to take up your offer, he or she can always forward the same to his/her network. This way, you can even tap into the extended network of a particular candidate to find if someone suitable to fill up the vacant post is there.

Recruiting via social networking sites can also help you reach the best talent, which is often the hardest to find and the most difficult to persuade to leave good positions. People having superior talent are usually seen by recruiters as “passive candidates” who have a lot of employment opportunities all around them but rarely need to send out their résumés to land good positions. You are not likely to find them listed on stale résumé banks of various job boards. However, many of these top rungs are active on various social networking platforms. No wonder that social networking sites are the most sought-after platforms to reach these passive candidates who can fill up managerial level posts.

Since most jobs these days require increasingly specialized and sought-after skills, you can get access to a wide talent pool starting from tech-savvy college graduates to experienced employees if you opt for social networking sites for recruiting purposes.

Searching candidates

Once you have decided to use social networking sites for recruiting, you can employ two approaches to find some of the ideal candidates. You may either use various search tools available on these social networking sites to search candidates and contact them, or set up pages for passive recruiting. If you want to use the former option, business networking sites like LinkedIn and Ryze should figure at the top of the list as it’s easy to conduct searches there, mainly because of the reason for which these sites were primarily built, unlike other social networking sites where keeping in touch with friends and family is the main objective. 

So, start mining social networking sites for recruiting today!

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