Well presented by Raman and Barkha.
The trouble for not achieveing potential is that we carry "false beliefs" in our subconscious minds for years or decades (in many cases without even being aware of having them.
Identify these false beliefs
Clear them from their roots (in the subconscious)
Manifest the success you truly deserve and focus on what you will do with this potential once dicovered.
The Law of Detachment
We've often heard how many people seek 'security' in their lives. Financial security, security in relationships, national security, etc. What most people don't realize though is: "The search for security is an illusion." What does this really mean?
The Law Of Detachment states that in order to attain anything in the Universe, you have to let go of your attachment to it. This does not mean giving up your goals or dreams. All this means is that you give up your attachment to them.
The need for security is based on fear - fear of not having enough. But where does this fear come from? (And what can we do about it?) The ego-mind (the one that thinks it needs security in order to survive) puts us into "If I get enough of 'x' (money, love, possessions, etc) then I'll feel secure" cat and mouse games. I say "cat and mouse" games because anything you chase after will surely elude you, or even when you do finally 'catch' it, you'll notice it STILL doesn't satisfy your appetite for 'more.'
Another way of saying this is when you choose to 'tune-in' to your Spirit, where your true potential comes from, and you discover that attachment comes from fear, you can heal the fear - once and for all. Not that you'll never have fear again, but that you'll know what to do about the fear (and discover it's lesson that it holds for you.)
Many years ago, I found a book called 'Money Love' by Jerry Gillies and I learned some startling wisdom on wealth vs. poverty consciousness. My favorite quote by Gillies is:
"No amount of money ever cured a poverty consciousness"
Interesting quote, eh? What Gillies is saying is that if we are attached to the thought that money will solve our problems, then we're doomed to repeat the same cycle of 'it's never enough' in our lives. Have you ever noticed this in your life? After you finally get the 'perfect job,' the 'perfect love,' the 'perfect customer,' that 'big deal' closed, enough money 'stuffed away,' that 'better body' ... does having 'it' really satisfy you? Or do you still long for 'more'?
The list is endless and each desired outcome can cause pain and suffering, UNLESS we let go of our attachment to the outcome. When you detach from your desire, you allow your Spirit and all of the Universe to contribute energy and inspiration to your desire - which allow much greater possibilities to unfold. However, when you focus in too hard (attachment) on a desired outcome, you keep the energy rigid, inflexible, static, and stagnant.
When you let go of what you desire - when you consciously decide that you do not 'need it' in order to complete you, you will have what you desire and more. Why? Because by letting go of the known - the past (based on conditioning) - you allow all potential 'Soul-utions' to present themselves, like having your own board of advisors to consult with whenever you have a major challenge or problem in your life.
So, what do you do in order to let go of the outcome? Tune into your feelings and learn from your fears. Take this moment, now, and close your eyes, take a deep breath, and tune into a fear you have and ask your fear:
"What do you need?" (ask toward the inside of yourself, not on the 'outside') and then let the true potential come out , radiate and help you be the winner you always wanted to be.