From the 2 examples you quoted, discipline seems to be an issue - just testing "how far one can go".
Is there a system of checks and controls; are people supervised ? are they told promptly if they are flouting the norms ? do they know what the norms are ?
Since it is yet a small organisation, a set of simple guidelines and a communication from the top - and a leader, leading by example - would help.
Simply going to the bottom of each individual's flouting of a norm might reveal why it happened and how to prevent it in future. Is there regular communication between the leaders and people, between HR and people ? I hope you will find this helpful.
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