You need a very determined team (spread across top to bottom of an hierarchy) to
bring in changes in corporate culture.
Remember - most of the change agents had sacrificed their life or job or career. Jesus, Gandhi and others from religion or freedom movement has given us a lesson that they are not liked by a large group within or just around them.
In corporate HR - such cases are many - better not to name the HR shahids in India.
The cultural change is a very slow process - one of the dramatic large scale changes have happened in Ford and also in a few companies in India. It is called RTSC - Real Time Strategic Change and it involves large scale logistics and HR initiative. In India, Eicher Consultancy Services are pioneer and they conducted a few Training on this starting 1997. Their earlier clients: L&T, Eicher Motors, Godrej I know initiated such cultural changes.
Gujarat Ambuja initiated similar changes in early 1990s.
The reason for failure are many: the pace is so slow and changes in top management especially in HR are sometimes more frequent and focus changes every 2-3 years. Only
sustained efforts and determined top management (read CEO) can bring such cultural changes.
Recent examples are: Aditya Birla Group after KM Birla taken over the leadership.
If you need more information and case studies - you may get from above companies.
Regards.
Jayde |
