Dear senthil,
You have initiated a really interesting discussion on HR Branding.I have been an HR functionary for quite some time.A fundamental question, lingering in my mind is,
" Why should HR retain its identity as a brand in an organization ?
There are many other functions in an organization like Manufacturing, Materials Management, Technical Services, Finance etc.They all deal with employees in one way or the other.
Should each one of them start focusing on branding ?"
I am not in touch with any hi-fi consultants nor have I referred to any books written by management gurus for this concept called HR Branding. All I know is that if an HR Dept works with the spirit of
"Of the Organization,
For the Organization and
By the Organization",
it will automatically achieve the branding.
( in my vocabulary, word "Organization" stands for people of the organization ).
In an ORS ( Oral Rehydrating Solution ) of water, salts and sugar, none of the three exist as independent entity ( or brand ) yet, the three together work for a common cause of life saving of its customer. A service function ( like HR ) should assimilate itself with the system and the rest will follow.
Ironically, we, the HR professionals, first distance ourselves from the employees and then spend time,money and efforts in removing the distance through the so called INTERNAL BRANDING . In terms of mathematics, we call it "differentiating & integrating".
In my opinion, an open door HR function will deservedly get branded by itself.
Over to other esteemed members for their valuable guidance. lion_king
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