How to do SWOT Analysis ?

Human Resources » Organization Development

	Message From: vishalb	Total Posts: 40	Join Date: 14/08/2006
Rank: Executive	Post Date: 03/12/2007 08:30:52	Points: 200	Location: United States

Dear All,

We know that we must do SWOT for ourself, Organization, etc. But exactly how to identify each of them?

Regards

Vishal B

	Message From: malik.agarwal	Total Posts: 21	Join Date: 14/08/2006
Rank: Executive	Post Date: 03/12/2007 08:33:25	Points: 105	Location: United States

Hi there,

To develop career of employees, you need to plan their career. SWOT analysis is the first step towards career planning.

SWOT Analysis of organisation is primarily done by Corporate Planners or Marketing Department. Each department contributes in analysing strengths or weaknesses with respect to attributes of their departments.

Personal or organisational SWOT Analysis helps in giving insight where do I stand today and what I need to do to attain my goal.

Best Regards

Malik

	Message From: sbai	Total Posts: 11	Join Date: 14/08/2006
Rank: Executive	Post Date: 01/07/2009 15:34:08	Points: 55	Location: United States

Hope this clarifies on SWOT:

What Is It?

SWOT (strengths,weaknesses,opportunities and threats)analysis provides a
framework for quickly isolating the key issues relevant to a business situation. It is a framework on a 2x2 matrix when internal [to a firm] Strengths and Weaknesses are
juxtaposed against external Threats and Opportunities [as percieved by the
Corporate planners]

Source K Andrews - The Concept of Corporate Strategy

When Do I Use It?

Use SWOT to:

* Gain insight into your organization ' s assets and liabilities.

* Idenfity the external forces that will influence your success in a given area.

* Help answer the question "should we go down this path?"

Examples:
-Should we open a new office in Lisbon?
-Should we launch this new service now?
-Should we sell products on our web site?

SWOT also helps to:

* Quickly isolate your strengths relative to your weaknesses.
* To understand the broader context of the business issue you are considering.

Consider This

* Use SWOT with other,more indepth evaluation tools to help make go/no go decisions.

* Don ' t ignore the downstream implications (e.g.the cost and complexity of overcoming weaknesses).

SWOT works best when:

* A knowledgeable cross-section of individuals and interests is included.

* People are brutally honest and can back up their views with facts or representative examples.