Dear All,
I understand the KRAs & objectives to be two different yet interrelated things. The Objectives of the CEO would be basis the business plan of the company/division/country & would be primarily strategic statements like Improve communication within the org. Improve sales by a%%. The KRAs are the activities which can be measured & shall help in achievement of the objectives like Increase rural sales by x %. Establish a system of formal & informal commn across all levels in the org through monthly all hands meet etc.
The KRA for the CEO would translate into obj for the the directors & subsequently the people down below. Cheers Affluenthr |