Seriously speaking, I think you need to take you call based on the following...
A. Your product / service is a great idea / niche item, that cannot be easily manufactured or serviced after-sales by anybody B. You have a great sales network that can cut the time to market for you
The options for you are... If you have A and also B, then i guess you would not have floated this mail at all?!?!? If you have A, but no B, then you have no much choice but to outsource your sales & marketing functions (the cost benefits of working out a legal contract etc., far outwiegh the other disadvantages of trying to build your own sales team) If you don't have A, then ideally you have to have B, ie. your sales network else, after a while someone may copy your product / service or seat into your revenue thru' after-sales service by running a parallel service network and so on If you don't have A & as well as B, then you got a tough ride ahead, becos only thing you have then to bank on is some dynamic customer loyalty programmes to ensure that customers stay with you irrespective of who services them at the front-end
and don't get scared by all the pf, esi threats, these days many companies have only-commission based sales persons... insurance cos. have their agents, the direct marketers like amway, modicare have their multi-level networks, whils cos' like hll, amc use part-timers... also if you are going to have a small set-up then you'll still be exempted from pf, esi etc., so then make your choice, get going and all the best! |