Life is not black and white, so don't get bogged down in endless analysis or data to reach a factually considered conclusion - follow your instincts because often they will be absolutely right.

- Sometimes you need to follow your instincts because they are often absolutely correct.
- People are frightened of change: but if you believe strongly in the objective you must encourage others to follow.
- There are three aspects important to `following your instincts': self-confidence; how you communicate with your people and explain that you've quickly understood the issues; and the trust your people have in you.
- Don't rely on data as a defense mechanism for not making a decision.

Action Plan
- Follow your instincts when next asked to make a minor decision and then evaluate the outcome. Draw upon this experience for future decision-making.
- When making a major decision, clearly document your thought process including data, expert advice and your own instincts. This could be invaluable in the future and help you to avoid `hiding' behind your data.
- Reduce the fear of change within your company by clearly explaining the objective and being approachable and open to questions as much as possible.

Author - Sir Michael Rake, KPMG International

Cheers,

Shawn