A new concept CRM is making a huge noise these days...primarily it targets Marketing, sales and Service and Customers. Does Hr has a role in this..upto what extent, how and with what tools etc..
Can somebody enlighten me on this..
Thanks in anticipation
Pramod
Message From: rkuppili
Total Posts: 115
Join Date: 11/08/2008
Rank: Leader
Post Date: 30/07/2009 19:37:48
Points: 575
Location: United States
Hi pramod, i guess this has more to do with Marketing than HR. Because CRM is all about Customer relationships mangement. As the word speaks for itself, its the sales and marketing guys who are ultimately responsible for the customer. Definitely, HR will play a role but the extent will be very circumferential.
