Here are some of my views on Knowledge Management and the issue of :known" vs " knowingness"
A simpler definition of knowledge Management is , using the ideas and
experience of employees, customers and suppliers to improve the organisation’s performance.
One company document described knowledge management as a way to ‘give employees time to reflect, exchange thoughts and transfer knowledge by enriched connectivity’.
There is a huge amount of knowledge in any organisation. People at all levels have
accumulated knowledge about what customers want, about how best to design products and processes, about what has worked in the past and what hasn’t. A company that can collect all that knowledge and share it between employees will have a huge advantage over an organisation that never discovers what its people know.
However , in my own findings on e-Consciousness I have emphasized that in the twenty- first century, management surpasses even this level and will be based not only on knowledge but on “ knowingness” – a comprehensive consciousness based model which explores inner realities that touch sensitive core values hitherto unexplored.
The transition of management thought towards the emphasis on continuous learning and leadership at all levels in a learning organization is a progression beyond organizational processes. In the latter part of the century, management scholars attempted to identify the true depository of knowledge in organizations. Recognizing that organizations are indeed knowledge- based, they wanted to know how and where in an organization knowledge actually resides.
Historically the answer has been that it can be found in the databases, files, and accounting systems of the firm, because knowledge contained there is owned and fully controlled by the Institution. But a deeper analysis revealed that a company’s knowledge lies in the Human Resources. These apply to all levels of staff. The true depository of knowledge in the institution is therefore the consciousness of the knower himself.
Finding this knowledge and putting it to work, however, is easier said than done. If companies want to use their knowledge effectively, they will have to ensure that all their systems are designed to support that goal. This means that the people management and development policies will have to encourage employees to share what they know. If individuals or departments are rewarded for what only they achieve, they will have little incentive to share their knowledge with colleagues or other departments. Similarly, the company’s information technology will have to be designed to ensure knowledge can be shared and that information can be transferred easily across the organisation.
An organisation that manages knowledge successfully is one in which departments seek advice from each other and in which managers talk to front-line staff to find out what the customers are really after. As Lew Platt, former chief executive of Hewlett-Packard, is reputed to have said:
‘If HP knew what HP knows, we would be three times as profitable.’
Peter Drucker, the Austrian-born management guru, is credited with inventing the term
‘knowledge worker’ to describe the employees who work in these increasingly important sectors. Management consultancies, architectural practices, advertising agencies and law and accountancy firms are staffed by people with nothing to sell but what they know. Physical assets, such as machinery, buildings and vehicles, form a very small part of these knowledge firms’ organisational strength. What makes these organisations competitive and profitable is the collective expertise and ingenuity of the people who work for them. But knowledge management is not just concerned with these professional services firms. All companies contain knowledge that they need to exploit.
There is a second and related reason why knowledge management has acquired such
prominence: many companies have painful experience of how easy it is to lose knowledge.
The early and mid-1990s saw a wave of downsizing in many companies, partly in response to the economic downturn that followed the Gulf War and partly because of the popularity of the idea of ‘delayering’. Companies re-examined their business processes from scratch and decided they could do without many of their staff, particularly their middle managers. Having lost these experienced people, they then discovered there were things the organisation no longer knew how to do. Those middle managers might have seemed superfluous but they had vast experience. Many companies had to hire them back as consultants, often on higher salaries than before.
The companies that manage knowledge most effectively have ensured that their knowledge management programmes are an intrinsic part of their overall business
strategy . their human resources and information technology policies support the sharing of information . they have a corporate culture that encourages staff to share what they know.
Nokia is the world’s leading maker of mobile phones and one of the world’s best-known
companies. The branding consultancy Interbrand has named it the world’s fifth
most valuable brand after Coca-Cola, Microsoft, IBM and Intel. Nokia is the only non-American company in Interbrand’s top 10. Yet, at the beginning of the 1990s, Nokia was virtually unknown outside Finland.
While it had been involved in telecommunications and consumer electronics for many years, it was only in the early 1990s that it decided to devote itself exclusively to mobile phones and mobile phone networks.
By 2001, Nokia completely dominated the world mobile phone industry with a market share of 35 per cent. It did so with a single-minded focus on good design and worldwide marketing. But one of the keys to its success was its focus on knowledge management, on making sure that all parts of the organisation communicated continuously with each other and with their suppliers.
At least four groups of people are involved in bringing a Nokia mobile phone to market: the designers, the ‘user-interface’ specialists (who look at how people use mobile phones), themanufacturing managers and the component suppliers. A large part of Nokia’s success is ensuring that these groups constantly share their knowledge.
Prof.Lakshman Madurasinghe MA.,MS (Psy) PhD.,Chartered Fellow CIPD-Lond
Consultant Psychologist/ Attorney
Web site: http://lmadurasinghe.googlepages.com
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