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HR Branding
Human Resources » Employee Relations

Chrm Message From: senthil.m Total Posts: 43 Join Date: 27/05/2007
Rank: Executive Post Date: 30/10/2007 22:59:02 Points: 215 Location: United States


Could any one of you help me with some ideas for HR branding....? We are planning to project ourself as the Team HR.....where the employees can come and discuss their job related problem.

They should feel that the Team HR is for them and they should be comfortable in approaching the HR.

All these should be projected while branding our team... please suggest some ideas..

Warm Regards,


Chrm Message From: lion_king Total Posts: 17 Join Date: 27/05/2007  
Rank: Executive Post Date: 30/10/2007 23:00:56 Points: 85 Location: United States

Dear senthil,

You have initiated a really interesting discussion on HR Branding.I have been an HR functionary for quite some time.A fundamental question, lingering in my mind is,

" Why should HR retain its identity as a brand in an organization ?

There are many other functions in an organization like Manufacturing, Materials Management, Technical Services, Finance etc.They all deal with employees in one way or the other.

Should each one of them start focusing on branding ?"

I am not in touch with any hi-fi consultants nor have I referred to any books written by management gurus for this concept called HR Branding. All I know is that if an HR Dept works with the spirit of

"Of the Organization,
For the Organization and
By the Organization",

it will automatically achieve the branding.
( in my vocabulary, word "Organization" stands for people of the organization ).

In an ORS ( Oral Rehydrating Solution ) of water, salts and sugar, none of the three exist as independent entity ( or brand ) yet, the three together work for a common cause of life saving of its customer. A service function ( like HR ) should assimilate itself with the system and the rest will follow.

Ironically, we, the HR professionals, first distance ourselves from the employees and then spend time,money and efforts in removing the distance through the so called INTERNAL BRANDING . In terms of mathematics, we call it "differentiating & integrating".

In my opinion, an open door HR function will deservedly get branded by itself.

Over to other esteemed members for their valuable guidance.


Chrm Message From: nicole_j Total Posts: 35 Join Date: 27/05/2007  
Rank: Executive Post Date: 30/10/2007 23:02:59 Points: 175 Location: United States

I wholely support lion's words about branding HR. But I would like to add that the way HR practices in the industries, people think HR people as management spies and we have to work to rub that off. The best thing would be to win trust of the people by constant interaction at the shop floor and not by sitting on the seats.The more you interact the more they will know you and find you reliable and share. Branding automatically will take place.

Chrm Message From: rajul Total Posts: 52 Join Date: 27/05/2007  
Rank: Manager Post Date: 30/10/2007 23:04:47 Points: 260 Location: United States

Hello Colleagues,

The basic neceesity and purpose of HR is to deal with the human resource. Challange is in making your role redundent in the organisation so that all the issues existing or forthcoming are looked after by the system or process HR dept induces. let HR team drive the humanresource to achieve the org goals thier lies branding of the process/system not the team or dept .



Chrm Message From: shawn Total Posts: 40 Join Date: 27/05/2007  
Rank: Executive Post Date: 24/06/2008 02:03:21 Points: 200 Location: United States

Dear lion_king,

What a vivid explamation you have given for HR branding. Kudos to you. In my opinion branding is different from functional management. HR is one of premier function in the organisation and HR plays a pivotal role for the growth of org and Human values.It is a self branding for internal and external customers through their HR+PR skils.

Hence branding is required either for product or service on the whole.HR is a part of function in the need for branding.

Any opinion on my views is welcome by the members.If required let is make a deliberation.

Warm Regards


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