Hitesh,
Let me share with you a brief outline of how such a plan can be:
I) Executive Summary
A) Objectives
B) Mission
C) Keys to Success
II) Company Summary
A) Company Ownership
B) Start-up Summary
C) Company Locations
III) Products or Services
A) Product/Service Description
B) Competitive Comparison
C) Sales Literature
D) Fulfillment and Delivery
E) Technology to Support Sales
F) Future Products/Services
IV) Marketing Plan
A) Market Segmentation
B) Target Market Segment Strategy
C) Target Market Analysis
D) Competition and Buying Patterns
E) Main Competitors
F) Distribution
G) Business Participants, Partners, Affiliates
V) Strategy and Implementation Summary
A) Pricing Strategy
B) Sales Strategy and Sales Forecasts
C) Milestones
D) Strategic Alliances
VI) Management Summary
A) Organizational Structure
B) Management Team
C) Personnel Plan including Planned Pay Structure
VII) Financial Plan
A) Funding
B) Key Financial Indicators
C) Important Assumptions
D) Starting Costs
E) Break-Even Analysis
F) Projected Profit and Loss
G) Projected Cash Flow
H) Projected Balance Sheet
I) Business Ratios
I hope this can be of some help.
