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Corporate Values and its Necessity
Human Resources » Organization Development

Chrm Message From: paru.pareek Total Posts: 26 Join Date: 11/02/2009
Rank: Executive Post Date: 07/12/2015 10:00:14 Points: 130 Location: India

Dear professionals,

I want to know why are corporate values important for an organization, how do you measure its success, and how would organizations that dont have value system look like.

This question came to my mind out of curiosity and request you to cleasr my doubts please.



Chrm Message From: srini Total Posts: 163 Join Date: 11/02/2009  
Rank: Leader Post Date: 07/12/2015 10:04:14 Points: 815 Location: India

Dear paru,

Values are important to both individuals and business. Many organisations have Corporate and Brand values which should be reflected in their products and services and in all interactions with their stakeholders and current and prospective customers. Staff members are, therefore, expected to reflect and demonstrate these values in how they think and behave. From an individual’s perspective, personal satisfaction is dependent, to a large extent, upon the degree to which values find expression in everyday life. Measuring values is seen to be important because values may be instrumental in determining what people do, the effort they put in to what they do and how well they perform. An individual’s immediate decisions as well as their long-range plans are influenced, consciously or unconsciously, by their value system.  

Values influence an individual’s behaviour, and importantly, values are relatively stable. By exploring people’s values you can also gain insight into their beliefs, interests , attitudes, needs  and preferences. The degree to which an employee fits with an organisation is dependent upon the values of both parties. The perceived and actual congruence of values between an individual and the organisation are positively related to emotional outcomes such as involvement, organisational commitment and job satisfaction.

Feel free to ask should you have further questions.






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