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Computer Simulated Management Games
Human Resources » Training & Education

Chrm Message From: CHRM Total Posts: 209 Join Date:
Rank: Coach Post Date: 30/06/2006 04:33:41 Points: 1045 Location: India

The simulation Game is recognized to be a set of the fastest and most cost-effective techniques to train and test large numbers of learners, simultaneously. The Game can cater to a wide cross-section of managers, and be customised to accommodate a broad range of complexity. It delivers a wide range of business concepts and management practices, within a short spell of just 2 days.

Computer Simulated Management Games: A Business Challenge

Management Games are simulations where participants are confronted with business issues. They are asked to take management decisions, and see the business effect of such decisions, soon thereafter. Participants play to win, and in seeking to win, they imbibe new forms of competitive behavior that are ideal for today’s highly chaotic business conditions. The competition urges participants to learn willingly, and the in-built interactivity enhances the pace of learning. The frustration and excitement of managing a company from top downwards ensures that the learning elements are retained with the participants, longer.

How is Chanakya Played?

Chanakya demands a team based approach to encourage consensual decision making amongst the participants. Each team represents an enterprise and has four managers, each with different functional responsibility. The team elects a CEO to communicate decisions, whilst the other students/executives play the part of Directors representing Production Marketing and Finance functions. In order to familiarize participants with the game , a copy of participant’s manual is provided before the game is played.

Each game scenario is run across 5 quarter period, each period corresponding to a calendar of 3 months. The game needs 2 days of 7-8 hours each, including a briefing session of 2-3 hours. Participants are encouraged to use electronic tools like calculators, PCs, laptops etc although many participants have also won the Games in the past without these tools like computers. To extract a maximum value from the game, it is recommended that there should be around 8-10 teams.

The decisions are captured and processed using software that churns out results in the form of business reports. The participants respond to business cases and industry scenarios designed by the Games Administrator. Every Game event along with its related situations and problems is quintessentially Indian. This acknowledges the fact that the participants are essentially Indians, though the business concepts and arguments remain global and timeless.

What features of Chanakya can simulate young Managers/Management Students:

AIMA’s Chanakya is multi-disciplinary and multi-functional, and reflects interactions between functional decisions and their inter-linkages as vital elements of corporate reality. Every Game incorporates situations covering problems in raw material sourcing, capacity planning, warehousing, manufacturing, distribution, marketing, and finance. Decisions would demand knowledge of pricing, production, R&D, expenditure, economics and financial cost though prior knowledge about finance discipline is not necessary. Unusual problems like strikes may also occur during the Game that alerts the participant to be risk aware.

Learning Values

For students, the Game is a 2year MBA compressed into 2 days. It transcends their usual syllabi, and is a fun way to learn by extending their imagination. For any participant, it tests his understanding of concepts, forces him to study decisions, and gives him instant feedback. For executives and managers, the Game is more effective than other forms of learning such as conventional class teaching, a case study, role play, OJT or assignment, because of its wide coverage, unique delivery and swift learning capability. Just right for any management student or business manager who wishes to learn, quickly!.

Track Record

The simulation Game is recognised to be the fastest and most cost-effective technique to train and test large numbers of learners, simultaneously. The Game has the additional feature of being able to cater to a wide cross-section of managers, and can be customised to accommodate a broad range of complexity. It delivers a wide range of business concepts and practices to the participants, keeping them away from work or School for only a short spell of just 2 days.

AIMA has now conducted the Games for over 12,000 participants in 300 corporates and 120 Business Schools across the country during the last ten years. Some of the most recent beneficiaries of the Games are Indian Oil Corporation, Eicher Motors, Crompton Greaves, Tata Consultancy Services, Hotel Oberoi, Siemens, Nicco Corporation, Philips, Coal India, Bharat Heavy Electricals, Hindustan Petroleum Corporation, Larsen & Toubro, Indian Aluminium, Motor Industries Company (MICO), and Tata Steel.

Similarly as many as 2500 students from 150 odd business schools have benefited from these games conducted for students of business schools.

Key Objectives

• To understand cross functional relationships among various management functions such as Finance, Marketing, Operations, HR, R&D etc.
• To expose participants to a range of management concepts
• To enable them to test their knowledge in a simulated setting
• To help them develop acceptable interpersonal behavior
• To help them learn consensual decision making skills
• To help the Team Leader understand and appreciate the importance of his unique role
• To enable such learning in the shortest possible period

How do you benefit from the game?

A game is a system to enable its participants-the managers/students to take decisions. The overriding purpose is to act to reach a desirable result according to the rules of that Game. Participants play to win and in playing and winning learn and imbibe new forms of competitive behavior. A competitive game like Chanakya is much more than a sport. A sport is mercilessly dry and crudely competitive, whereas a Game would be full of fun and enjoyment. And it is the formation and application of competitive behavior that helps the students or managers discover new skills and sharpen old ones.

Your views and feedback are most welcome..



"To must stay in the game" - Claude Bristol

Chrm Message From: par8528 Total Posts: 1 Join Date:  
Rank: Beginner Post Date: 05/07/2006 03:30:06 Points: 5 Location: India

This sounds good. I would like to suggest this to my company. How do I go about doing this

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